Dr. John Campbell is the winner of the 2019 Canadian Beef Industry Award for Outstanding Research and Innovation. Campbell is a professor and researcher at the University of Saskatchewan in the Department of Large Animal Clinical Sciences. His work focuses on clinical research in beef cattle health management and the epidemiology of infectious diseases.
The Beef Cattle Research Council lays out research and information on why beef production is good for the environment.
Calculating a bull’s value through individual performance, the environment, management and calf price.
To understand the satisfaction of Canadian beef consumers, a Retail Beef Satisfaction Benchmark was completed as part of the 2014-18 National Beef Quality Audit.