Craig was raised on a mixed beef and agriculture farm in Rolling Hills, Alberta where he learned at a young age about the vital role agriculture plays in the lives of people around the world. Craig has worked as a broadcast journalist for more than a decade and believes information should be entertaining and fast-moving. Combining his agriculture background with passion for media, Craig wants to bring a fresh voice and images to the industry. When he’s not waist deep in agriculture news he can be found being chased by cows, making countless rounds in the field at both seeding and harvest time and helping with the many small odd-jobs that pop up on the farm.
Craig believes the day isn’t over until the job is done.
Rural Roots Canada gets to the Stem and Meat of Agriculture.
RRC strives to tell unique stories from the agriculture community that show the true roots of the industry. It will also show off new products and ideas from the ever evolving industry.
The website and other multi-media tools will connect the dots between the farmer and industry. Rural Roots Canada will utilize media tools such as web videos, podcasts, Facebook, twitter, blogs and forums to farmer’s stories from the heart of agriculture.
The goal for Rural Roots Canada is to provide timely information and entertainment that is easy-to-access for farmers, while they are in the field, corrals or pasture. The information will include, but is not limited to, agronomy, heavy-duty mechanics, markets, agriculture news and animal health.
Rural Roots Canada was founded in 2010 by Craig Lester and Erik King Smith.
Rural Roots Canada embraces all things community in the agriculture lifestyle, from its brow sweating past to those just entering the business; everyone can now be equipped with the necessary knowledge and cutting edge tools to fuel the needs of our ever-growing nation. Rural Roots Canada is urbanizing its communities; the specialty crop grower in Ontario to the livestock producer in Alberta. Rural Roots Canada is there to assist, provide and create the necessary support to build a better agricultural future for the local community next door or on the other side of the world.
Rural Roots Canada is the complete agricultural solution… the “big tent” meeting place for community media, communications, localized/global philanthropy, entrepreneurial spirit. A place where businesses, government, individuals, families and non-profit organizations can establish and distribute community enriching information, services and programs that improves the quality of life and contributes to keeping our agricultural communities strong.
Rural Roots Canada provides a media platform that embraces remarkable people, so that remarkable solutions emerge and providing two factors that is the most essential to transformative change – fresh thinking and courageous leadership.