Ottawa (Rural Roots Canada) – “Fighting climate change, water and soil preservation, environmental sustainability – these are all things for which farmers are on the front lines to defend.”

Newly elected Nuffield Canada Chair Steve Larocque knows a bit about the work it takes to produce food. As a farmer from the Three Hills area in Alberta, he lives it every day.

He’s also seen first-hand the positive impact farming has around the world. As a 2008 scholar, he traveled to different corners of the planet to expand his knowledge and become a better farmer.

Through a newly released video, Larocque and the Nuffield Canada family are extending a message to consumers that it is Canadian farmers who are answering the call when it comes to battling rising food prices and mitigating the effects of climate change through modern farming practices.

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Canadian agriculture is continually looking for solutions

The video also touches on topics such as beef production attributes that are the most important to consumers, farm safety, agriculture’s social license with the public, and machinery innovations that promote soil preservation, among other topics. It shows real farmers implementing real, researched practices of modern agricultural production.

“Just as you don’t have to be a mechanic to drive a car, you also don’t have to be a farmer to eat food – however, in both instances, you will make much better decisions if you are well informed,” says Larocque.

RELATED: The Opportunity of a Lifetime: A Nuffield Journey

Nuffield Canada is over 130 alumni strong. As part of a larger international community, Nuffield Canada has affiliate organizations in Argentina, Australia, Brazil, Chile, France, Germany, Ireland, Japan, Kenya, Netherlands, New Zealand, South Africa, United Kingdom, United States of America, and Zimbabwe. Scholar recipients instantly become members of the 1900 global Nuffield alumni network, which hosts and supports traveling scholars.

The two-minute video is available in both English and French and was funded by Agriculture and Agri-Food Canada through the AgriCommunication Program.