Canadian Beef Industry Conference to hold online event in place of in person conference this summer

Calgary (Rural Roots Canada) – The Canadian Beef Industry Conference is postponing its 2020 event in Penticton, B.C. to August 17 – 19, 2021.

The move is being made because of the COVID-19 situation that continues to unfold around the world.

The CBIC board, which is comprised of the Beef Cattle Research Council, Canada Beef, Canadian Beef Breeds Council, Canadian Cattlemen’s Association, and National Cattle Feeders Association, has decided to hold an online event in its place this year.

“It is unfortunate that we are unable to meet face-to-face in 2020, but there a lot of factors that we had to consider in these extraordinary times,” said Judy Guichon, Chair of CBIC said in a statement.

She added they are excited that B.C. will still be able to host the event in 2021 and showcase everything B.C. has to offer.

“2020 has not gone as planned for any individual, and as an industry, the best thing we can do is support one another through these challenging times and remain optimistic about our future,” said 2019 Chair and feedlot owner Ryan Kasko.

He adds they can’t thank their partners, sponsors, and delegates enough for their cooperation and support as we continue to find our path through this situation.

CBIC is promising to release more details as they become available.  For more information click here.

Rural Roots Canada is proud to be a sponsor of the Canadian Beef Industry Conference.