Fresh off it’s big win in the media relations category at the Canadian Agri-Marketing Association awards, Alberta Barley has announced it will take its GoBarley campaign to the next level next year.
The campaign will once again embark on another nation-wide campaign promoting its new cookbook: ‘Go Barley: Modern Recipes for an Ancient Grain’.
The 256 page cookbook, which has 110 recipes in it, will be available in April, however it can be pre-ordered at http://www.amazon.com/Go-Barley-Modern-Recipes-Ancient/dp/177151051X.
In a statement, Chairman Matt Sawyer said he was pleased with the results of the campaign.
“This was our first full-scale promotion of food barley aimed at the Canadian consumer. The interest in barley-Canada’s homegrown superfood-was tremendous,” said Sawyer.
That statement is being echoed by Alberta Barley’s Market Development Manager Linda Whitworth.
“We developed the “GoBarley” media campaign and website to showcase food barley like never before,” said Whitworth.
The national promotional campaign follows a new food claim, approved by Health Canada in 2012, which concluded daily consumption of barley helps to reduce blood cholesterol, a risk factor for heart disease.
To see barley related recipes and related videos shot on the GoBarley website click here.
Videos on GoBarley website shot and edited by Rural Roots Canada.