UPDATE: The Canadian Cattlemen’s Association and Weather Network met: Weather Network open to learning more about sustainable beef practices after controversial tweet: CCA

There will be meeting between the Canadian Cattlemen’s Association and the leadership of the Weather Network only a few days after the media outlet tweeted out a controversial video against eating beef on Thursday.

The CCA and media outlet will meet on Monday to discuss the video and tweet the Weather Network put out.

CCA Vice President Bob Lowe has tweeted out they plan to convey the high level of concern felt by their members due to the July 18th video.   They also plan to share information from the Canadian Roundtable for Sustainable Beef and the Global Roundtable for Sustainable Beef.

The tweet from the Weather Network said “If you really want to help save the planet, you could seriously consider limiting the amount of beef you eat.”


The tweet set off a firestorm on twitter across the agriculture industry as it rallied calling out the media outlet for putting out the controversial social media post. Pointing to information from Canadian Roundtable for Sustainable Beef and Global Roundtable for Sustainable Beef.

In an interview after the post with Rural Roots Canada, CCA Public and Stakeholder Manager Jill Harvie said she found the false information in the tweet surprising.

“We have one of the lowest Green House Gas footprints in the world at 0.04 per cent of global GHG emissions,” said Harvie.

She adds farmers and ranchers are constantly striving to improve their standards.

“We are really viewed as global stewards of the land — just being very efficient and technologically savvy.”

Canada produces about 1.3 million tonnes of beef every year, according to stats from the CCA.

“We just have great producers here who are always trying to put the environment first and foremost.”

According to statistics from the CCA, Canada produces approximately 1.3 million tonnes of beef every year.

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