Alberta (Rural Roots Canada) – Alberta Grains and Fertilizer Canada have launched Make Your Acres Count!, a campaign encouraging Alberta farmers to register their farmland under the 4R Nutrient Stewardship Framework. The initiative is designed to expand sustainable farming practices, strengthen environmental outcomes, and improve productivity while highlighting farmers’ leadership in responsible agriculture.
The campaign is part of a larger effort to grow Alberta’s leadership in sustainable agriculture. Last year, more than 2.15 million acres in Alberta were self-reported under 4R. The campaign aims to nearly double that number by the end of the 2025 crop year.
Alberta Grains chair and farmer Scott Jespersen says the campaign is designed to recognize farmers’ existing stewardship efforts while encouraging them to take the next step in sustainability.
“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” says Jespersen. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”
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The 4R Nutrient Stewardship Framework, promoted by Fertilizer Canada, is based on applying the right source of nutrients at the right rate, the right time, in the right place. When applied effectively, the practices are intended to boost yields, reduce nutrient losses, and support sustainability goals tied to water, air, and soil health.
“We’re proud to partner with Alberta Grains on this important campaign,” said Michael Bourque, President and CEO of Fertilizer Canada. “Farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment. Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture.”
The launch of the campaign comes on the heels of a three-year memorandum of understanding (MOU) signed between the Alberta Government, Alberta Grains, and Fertilizer Canada earlier this year. The agreement outlines a plan to increase data sharing, engagement, and collaboration across the crop sector to accelerate the adoption of 4R Nutrient Stewardship.
“Alberta’s agriculture sector is known worldwide for its quality and innovation. Expanding 4R Nutrient Stewardship will build on that reputation, helping our farmers succeed in competitive markets while meeting the highest environmental standards,” said RJ Sigurdson, Minister of Agriculture and Irrigation. “This agreement is a win for farmers, sustainability and the future of agriculture in Alberta.”
The campaign also calls on agri-retailers and agronomists to pursue 4R Designation. The certification equips them with science-based knowledge to provide advice tailored to specific soil conditions, crop rotations, and yield goals.
For more information, you can visit the Make Your Acres Count! website.
