CALGARY (RURAL ROOTS CANADA) – Telling agriculture’s story has become more important than ever on social media.

Isaac LeClair, Program Manager for Agriculture More Than Ever, talks with Rural Roots Canada’s Craig Lester about how to have a more engaging social media account through effective story-telling.

In this podcast he talks about the importance of simplifying your story-telling, how you get people to keep coming back.

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He goes in depth on three different types of stories that are engaging.

Isaac’s urban background and how he came to embrace agriculture, which gives him an interesting lense.

And how telling agriculture’s story is everyone’s responsibility.