Calgary (Rural Roots Canada) – Do you know your food?
The 36-foot trailer has turned into a travelling classroom. It’s crisscrossing the province, teaching Albertans about agriculture and how their food ends up in their fridges and pantries.
Luree Williamson, CEO of Agriculture for Life, says there’s a lot of excitement about the program and the learning opportunities it presents.
“There are a lot of ‘Did You Know?’ features. One of the key moments for us that gets us really excited is we want you to come through and leave going, ‘Huh, I didn’t know that,'” she says.
With four interactive stations within the trailer, participants learn while they engage with digital, tactile and mechanical displays.
“We talk about modern-day agriculture in terms of our farm families, what we grow here in the province, what we import and export, and the role of science, technology and innovation in bringing high-quality affordable foods to Canadians and Albertans.”
With the rising cost of food, Williamson understands that people are concerned about the impact on their bank accounts. She says the Know Your Food program provides transparency about the agriculture industry for consumers.
“People are concerned about food prices. We’re all facing at the grocery stores and trying to understand it. The trailer helps to reinforce the message that there are multiple partners across the agriculture industry from primary production all the way through to getting the food to your plate.”
There’s been a lot of excitement about the ultimate food truck in the communities they’ve visited. People are thrilled to know there’s a dedicated exhibit showcasing the industry and what it means to be a producer in this province.
To learn more about Know Your Food or to book a visit to your school or community, you can visit the website at knowyourfoodab.ca.