Cork, Ireland (Rural Roots Canada) –Getting a first-hand look at the daily lives of farmers is an excellent way to help the public understand where their food comes from.

Last year, during my travels across the U.K. and Europe, I had the chance to spend time with Pete and Paula Hynes, dairy farmers in Cork, Ireland. Not only are they experts in their field, but they also excel at sharing their experiences through mainstream media and social platforms.

Paula explains that showcasing their farm helps highlight the family-oriented nature of Irish dairy farming.

“We’re passionate about our cows and our people,” she says. “We share everything—the good, the bad, the ugly. There’s no point in only showing the pretty side. Cows die, calves die. It’s important to show it all,” says Paula.

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Pete adds that their approach is rooted in honesty.

“Each of us needs to tell our story truthfully and show the passion we have for farming,” he says. “None of us would work seven days a week if we didn’t love what we do.”

Through their social media presence, the Hynes also use their platform to raise funds for important causes, including mental health awareness and other charitable initiatives.