LETHBRIDGE, AB — A fresh wave of innovation is fueling a new generation of progress for livestock production sectors across Alberta, as new products, services and knowledge emerge to keep producers and industry at the leading-edge.

Photo Courtesy: Alberta Livestock Expo

One of the best opportunities to see and learn about the latest advances, while enjoying visiting with industry colleagues, is by attending the inaugural Alberta Livestock Expo, Oct. 12 in Lethbridge. The brand new event, hosted at Exhibition Park (South Pavilion) features just over 70 exhibiting companies showcasing a broad swath of innovations to benefit all types of livestock operations, including swine, poultry, beef, dairy and more. Exhibitors include companies and organizations from Alberta, Ontario, Saskatchewan, Manitoba and B.C.

“The pace of innovation in animal agriculture is reaching a new level across the various industry sectors in Alberta,” says Chris Tokaruk of TTT Stock Company Ltd., founding sponsor of the Expo. “The idea behind introducing the Alberta Livestock Expo is to provide a unique forum that brings people together from across these sectors, to learn about and experience the newest advances first-hand, share knowledge and simply have a great time visiting and networking.”

Strong attendance anticipated

The response to this first-time event has far exceeded expectations. Interest from exhibitors has been very high – booth space is now sold out – and all signs point to very strong attendance. Tickets are available both in advance or at the event gate on the day of the Expo. The event runs from 9:00 a.m. to 5:30 p.m. Complete information is available at www.albertalivestockexpo.com.

“We are looking forward to an outstanding event,” says Tokaruk. “Alberta is one of the most exciting and important areas for animal agriculture in Canada. The Alberta Livestock Expo gives people an opportunity to learn about new and innovative products and services, meet up with old friends and make new ones. If you do business in Alberta’s animal agriculture sector, the Alberta Livestock Expo is a good place for you to connect with industry colleagues, customers and prospects. If you haven’t already done so, make sure to plan to attend.  You won’t want to miss it.”

Advancing animal agriculture

Animal agriculture across Western Canada and particularly in Alberta is experiencing a renaissance of renewal, with strong advances in products, services, science, technology and more generating new ways to make operations more efficient, competitive and aligned with the latest marketplace expectations and opportunities.

Exhibitors featured at the Expo represent a cross-section of value chain contributors who are advancing agriculture in each of these areas. There is a strong emphasis on innovations with practical, hands-on value for producers, as well as ones that help operations align with key trends in areas such as management, housing, welfare, genetics, feed and nutrition, reduced antimicrobial use and more.

Photo Courtesy: Alberta Livestock Expo