NEW HOLLAND, PA (RURAL ROOTS CANADA) – New Holland is getting personal with its new tractor.

The company unveiled it’s new Genesis T8 Series tractor, which includes the Precision Land Management platform, just ahead of the World Ag Expo.

New Holland says farmers will start noticing the changes the second they enter the cab.

Product Marketing Manager Ken Paul says it has been engineered to meet the needs of the drivers.

“The reimagined cab design offers the most comfortable and convenient driver experience and next-generation intuitive controls that can be easily customized to the tasks at hand,” says Paul.

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Officials with New Holland say the customized controls allow producers to make adjustments on the fly based on their comfort level and how they like to operate the tractor.

New Holland has also taken into consideration the farmers physical health with an ergonomic seat.  The chair has the SideWinder Ultra armrest to the IntelliView 12 monitor that the company says delivers enhanced visibility and control.

It has also increased the amount of storage and increased the number of power ports and vents as well as egress lights.