Toronto (Rural Roots Canada) – The Canadian Centre for Food Integrity (CCFI) says Canadians are feeling more confident about the country’s food system, but that confidence remains fragile.

In its annual Public Trust Research, the Centre found that nearly half of Canadians (45 per cent) believe the food system is headed in the right direction. That’s a 14-point jump from last year and the highest level of confidence in five years.

Director of Research and Stakeholder Relations Ashley Bruner says this renewed optimism is reminiscent of the “support Canada” movement during the pandemic, driven now by global uncertainty and trade tensions.

“The essential but often under-appreciated role of Canada’s food system has once again been thrust into the spotlight, said Bruner. “Positive impressions are rising, but they remain fragile.”

COMPARE: Canadians Divided Around Perception of Canada’s Food System: CCFI

Trust in scientists and farmers remains strong, at 44 and 42 percent, respectively.

Executive Director Lisa Bishop-Spencer says the challenge now is keeping that trust growing.

“To sustain this momentum, Canada’s food system needs more than visibility. It needs continuity and collaboration,” says Bishop – Spencer.

Despite rising trust, food costs remain the top concern for nearly half of Canadians.

The Centre says understanding and strengthening public trust is key to ensuring Canada’s food system remains strong, transparent, and resilient.

To read the full report, click here.