Olds, Alberta (Rural Roots Canada) — Jeff Frost, a farmer from the Olds area, has just completed his first year as the Region 8 director on the Alberta Canola board. Frost joined the board in January 2024 following the organization’s Annual General Meeting (AGM) and says the experience has been both eye-opening and rewarding.

“This is the first year of my three-year term, and there’s been a lot to learn,” said Frost. “I had a rough idea of what the board did from attending events and being an engaged grower, but being part of it has shown me just how much goes on behind the scenes.”

Frost highlighted the board’s diverse responsibilities, which include government and industry relations, public engagement, and funding research initiatives.

“There are so many aspects to what we do,” he explained. “Whether it’s lobbying government, engaging nationally, or running promotional campaigns, there’s a lot of important work happening that many producers may not realize.”

Research, in particular, is a significant focus for Alberta Canola. Frost said producer dollars are often directed toward projects that improve farming practices, develop new technologies, and address industry challenges.

“It’s tough to see exactly where all the dollars go unless you’re involved, but it’s clear that research is a big part of it. Knowing that your contributions are driving advancements in agriculture is really encouraging,” he said.

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Frost also reflected on the broader role of commodity commissions in Alberta’s agricultural sector.

“If there wasn’t a commission for canola or for grains or pulses, there would be a significant gap,” he noted. “These groups give farmers a voice, whether it’s in policy discussions or industry developments. Without them, we’d lack the support and representation we need to stay competitive and address challenges.”

As he approaches his second year on the board, Frost said the experience has deepened his appreciation for the work these commissions do and their value to producers.

“Seeing it firsthand has given me a new perspective,” he said. “It’s incredible to see how much effort goes into supporting growers and advancing the industry. I’m proud to be a part of that.”

Frost encouraged other growers to stay informed and engaged with the organizations that represent them.

“I’d really urge producers to take a closer look at what these commissions do,” he said. “They play a critical role in ensuring the future of agriculture in Alberta, and it’s worth understanding the impact they have.”

With nearly a year under his belt, Frost is looking forward to continuing his term and contributing to Alberta Canola’s mission.

“It’s been an incredible experience so far,” he said. “I’m excited to see what we can accomplish in the years ahead.”