Penticton (Rural Roots Canada) – After three years apart, the Canadian Beef Industry Conference is eager to reconnect with friends, family, and producers in person.


“It’s been a struggle,” says CBIC 2022 chair Ricky Seelhof, co-owner of Woodjam ranch in Horsefly, British Columbia.

“We’re very excited to rebuild connections.”

Reconnecting is one of the main themes of this year’s conference, the first in-person conference since the start of the COVID-19 pandemic, which takes place in Penticton, British Columbia from August 16 to 18.

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On the schedule are several breakout sessions and courses to satisfy all interests including a look at grain markets and the effect that inflation, the war in Ukraine, and the weather has on it; how to effectively manage your range for herd, grass and financial health and rangeland recovery offering tips to keep your head above water when Mother Nature strikes.

Back by popular demand is the Nuts and Bolts of Gate to Plate, a crash course that provides the nuts and bolts of how to develop a successful business plan and tips to grow your brand and sell your beef.

Seelhof says the conference will give producers the information they need to invest in their future.

“It’s about you, your family, and the future of your operation. Our saying is ‘Reconnect Today, Invest in Tomorrow’ so I’m a true believer that when you come to the conference, and take the time to learn, it all helps your business, it helps you, and helps growth.

This year’s keynote speaker is Dr. Jody Carrington, a renowned psychologist and passionate speaker from Olds, Alberta.

Her address is titled ‘Back to the Basics of Rural Life: The Answer to this Disconnected Sh&%show’ and will focus on mental health and agriculture, as well as on developing healthy relationships and productive teams.

Before you get to work at the conference, there will also be a wine and ranch tour on Monday, August 15th. Stops include a visit to the Clifton Ranch, national recipients of the Canadian Cattleman’s Association Environmental Stewardship Award in 2019 and a tour and wine tasting at Tinhorn Creek Winery.

The conference wraps up with Cowchella, an event to kick back, relax, and connect with others and features live music, craft beer, food trucks and more.

For more information, and to register for the conference, you can click here.

Rural Roots Canada is a proud media sponsor of the event and will be on location throughout the conference.