As we kick off 2020, I felt it was important to share Episode 4 earlier than scheduled. Reason being that this episode is packed with valuable nuggets of information to begin the year inspired to reach your career goals.

Rob Flack, Masterfeeds CEO

Masterfeeds is one of the leading animal nutrition companies in Canada. This standout company is owned by Alltech a world renowned innovative company that aims to help farmers feed the world, raise healthy plants and animals, and protect the environment through nutrition and scientific innovation.

Rob Flack joins me as we walk through his career path to becoming the CEO of Masterfeeds. Rob shares valuable insights on how his passion for agriculture at a young age led to the pursuit of a meaningful career in feeding animals. His quest to bring the story behind Canadian food to the city is evident with his involvement with the Toronto Royal Agricultural Winter Fair and the University of Guelph.

A Glimpse at Masterfeeds.

Masterfeeds is a proud Canadian company that grew with the nation throughout the twentieth century.

We maintain a targeted regional approach to service local farmers and ranchers who surround over 25 Masterfeeds premix and feed plants in Canada. Over 7,000 farmers and ranchers work with Masterfeeds today. Masterfeeds account managers, nutritionists, formulators and mill operators collaborate as a national team – a unique dynamic in the feed industry, which brings valuable national perspective of species specific solutions direct to farm by a local Masterfeeds sales specialist.

This team approach extends to over 370 trusted Masterfeeds Dealer locations who also serve thousands of Canadian farm families every day. This is our national care approach to animal well-being through performance proven nutrition programs – local ingredients whenever possible, local feed production, employing local sales specialists to support every Masterfeeds customer with regionally specific animal nutrition programs.

LISTEN TO MORE FOOD CAREERS: Food Careers: Episode # 3 – A Registered Dietitian’s Path to Building Healthier Communities

Did you know that my first career out of post secondary education was with Cargill Animal Nutrition? As I reflect on my career beginning, I am thankful for the many learnings gained as a Beef Nutrition Consultant. I made countless connections and apply much of the nutritional knowledge gained on my ranch today. As you listen along to Episode #4, you’ll gather that Rob and I have a lot in common, we adore the animal nutrition world and are Polled Hereford cattle breeders!

In May, I am registered to join Rob and hundreds of agri-food enthusiasts at the Alltech ONE conference. For more information on the ONE Conferenceplease see below:

  • Registration is already open for the next ONE: The Alltech Ideas Conference, which will be held in Lexington, Kentucky, USA, from May 17-19, 2020.
  • Offering breakout sessions across all major ag sectors, as well as business and beverage. Past speakers have included agriculture and food advocates,  Dr. Frank Mitloehner, Deborah Wilson and Crystal Mackay.
  • Welcoming more than 3,000 attendees from over 70 countries and nearly 100 speakers. As one attendee described ONE, it’s a nexus of global agriculture.
  • Announcing keynote speakers soon.
  • Ticket pricing is at its lowest rate now ($695 USD). Visit to learn more.

Please listen in, share if you wish and let us know what you think in the comments section below.



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